Overview

We are a successful family-owned business with three generations of family members actively involved in the day to day running and development of the business. Our family values coupled with our philosophy of providing high quality care to our residents in places they are proud to call home has resulted in many of our team being with us for over 25 years. We believe our people are the cornerstone to our success and our commitment to providing a rewarding place to work contributed to us achieving the Investors in People Gold Award in 2019 and maintaining this award in 2022.

During the 1990s and early 2000’s the group provided care mainly to older people (over-60s), however by 2010, the group developed a specialist unit in an existing facility aimed towards the 18-60 age group with complex healthcare needs (high-dependency sector) and now caters for people ages 18+.

The group competes by differentiating services from competitors through high-quality accommodation, a high level of service provision and a strong reputation within the local communities. We have built long and enduring relationships with public authorities, health professionals, and other organisations which is reflected through high occupancy rates. In 2014, we expanded our services into a new location and targeted privately funded service-users by developing accommodation with a higher level of facilities and a more hotel-type feel featuring services such as a state-of-the-art cinema, professional salon, fitness ad wellbeing centre and restaurant.

In 2017, we developed our 5-Year Strategy which identified two key areas in which the organisation planned to develop. With increasing demand in the sector, we were encouraged to expand our offering within our existing services which led to a £5m investment into a luxury redevelopment of Doves Nest into a 50-bed new-generation service and the addition of the ‘Cut’ Centre to Fernlea. Secondly, we identified opportunities in diversifying of our offering outside the provision of care, which has led to the development of ‘Fernbees’: the first nursery on the grounds of a care home in the North West situated on the grounds of Fernlea which opened in 2022.

Our philosophy is to engage a dedicated care team that is focused on delivering positive outcomes to residents. To enable this, we understand the importance of having a strong business foundation. The business management team is responsible for the management, provision and monitoring of business and administrative activities outside the direct provision of care and for agreeing and monitoring financial budgets and controls with the care management teams. This allows the care team to focus on delivering positive outcomes for residents and staff, whilst ensuring the operational effectiveness of the business. The focus on delivering quality whilst ensuring it is delivered in a cost effective and affordable manner has been the foundation of the company’s success over recent years.

Our residents are part of our community and we encourage them to take an active part in the decision-making process in the homes. We ask them, their relatives, advocates and visiting professionals to complete regular quality surveys so that we can ensure that the service we deliver is meeting their needs. We understand that it is these values that form the foundation of our consistently high occupancy rates.

The group has a strong financial track record and has sustained a strong relationship with our financial partners. This relationship is based on honesty, transparency, and trust and has secured financial support for our expansion during the challenging economic environment in 2012 and who continue to support our growth.